The USD 43.52 billion paints and coatings market in the Asia Pacific region will to grow at a steady compound annual growth rate of 11 % to reach USD 53.55 billion by the end 2011. According to Frost & Sullivan’s “Strategic Analysis of the Paint and Coatings Market”, the paints and coatings market in the Asia Pacific has struck a purple patch due to the impressive growth in the end-user segments of construction, commercial, public buildings and residential real estate. The buoyant economic conditions in most Asia Pacific countries, especially in China and India, have had a bearing on the fortunes of these sectors and thereby on the paints and coatings market. The high inflow of foreign investments in these two countries and their reduced operating costs are greatly helping to increase the profit margins of operators in those countries. However, in countries such as Vietnam, Indonesia and the Philippines that have lower purchasing power, there is insubstantial demand for premium-grade and high-performance paints. Paint manufacturers’ margins will also feel the pinch of the rising prices of raw materials.